This water based formula provides hair with light control, hold and fullness. Lanolin oil helps lock in moisture and leave hair feeling soft after styling. NB: Formally known as Texture Cream.
American Crew is more than just a lifestyle brand or a salon supplier. It's a landmark in the history of men's grooming. It's the leading salon brand created for men specifically to meet the needs of stylists. Today American Crew continues its commitment to being one of the world's most innovative and interesting companies. Around the globe, it consistently pioneers the latest styles and the most innovative products made exclusively for men. American Crew never forgets its job is to give men and their stylists the tools they need to create stylish, masculine looks every day.