Traditional grooming made modern. Custom built to be at the very core of the modern man’s grooming kit, The Great British Grooming Co.™ is a capsule beard care collection designed to care for the manliest of faces. With exceptional formulations blended with the hydrating, nourishing and skin-boosting properties of Argan Oil, The Great British Grooming Co.™ tames facial hair in four simple steps ... The first British barber shop opened its doors in 1805 in fashionable Mayfair and the age of grooming began. These days, looking dapper is still as important as it ever was, but the modern man has more life than time! The Great British Grooming Co.™ brings traditional grooming in line with today's busy man's world. With quick-fixing multi-tasking ingredients, we tame beards in minutes! Fanatical about beards, The Great British Grooming Co.™ has been designed to care for even the manliest of faces!